NATIONAL DIPLOMA [PART-TIME]
MODE OF STUDY :
SCHOOL :
SCHOOL OF MANAGEMENT STUDIES
COURSE OBJECTIVES [PART-TIME]
The objectives of the National Diploma programme in Marketing is to produce diploma holders who should be able to:
Use the basic principles that guide marketing practice;
Utilize quantitative and qualitative research based evidence in marketing practices;
Identify and exploit market opportunities in novatively and proactively;
Use entrepreneurial skills as employees and entrepreneurs;
Identify and analyse marketing problems and design marketing strategies to overcome them;
Assists in the preparation of marketing plans;
Write marketing reports;
Assist in the efficient execution of marketing communication strategies;
Apply product and brand management skills;
Assist in the efficient execution of pricing policies and strategies;
Appreciate relevant concepts and principles of economics and apply them in marketing situations;
Apply principles of accounts to different types of transactions;
Understand the basic principles of law and apply same to marketing relationships and transactions;
Assist in the efficient execution of sales and distribution of goods and services;
Helps int eh implementation of purchasing tasks;
Communicate effectively;
Apply information and communication technology effectively in marketing.
MODE OF STUDY [PART-TIME]
Part Time | Time-Table: Day/weekend | Duration: 6 Semester
COURSE OBJECTIVES [PART-TIME]
The objectives of the National Diploma programme in Marketing is to produce diploma holders who should be able to:
Use the basic principles that guide marketing practice;
Utilize quantitative and qualitative research based evidence in marketing practices;
Identify and exploit market opportunities in novatively and proactively;
Use entrepreneurial skills as employees and entrepreneurs;
Identify and analyse marketing problems and design marketing strategies to overcome them;
Assists in the preparation of marketing plans;
Write marketing reports;
Assist in the efficient execution of marketing communication strategies;
Apply product and brand management skills;
Assist in the efficient execution of pricing policies and strategies;
Appreciate relevant concepts and principles of economics and apply them in marketing situations;
Apply principles of accounts to different types of transactions;
Understand the basic principles of law and apply same to marketing relationships and transactions;
Assist in the efficient execution of sales and distribution of goods and services;
Helps int eh implementation of purchasing tasks;
Communicate effectively;
Apply information and communication technology effectively in marketing.