welcome to the department of Marketing

The department offers National Diploma [ND] and Higher National Diploma [HND] in Marketing on two-year programme each. The course provides in-depth analysis and information about the business of governance and management. It deals comprehensively with all elements involved in the public sector, explaining their interactions and how they influence national or organizational decision making. The course discusses various dynamics of management, including funding, politics, projects management, human resources management policy analysis, public finance, comparative administration, community development and governance. The study of Marketing span to study in schools, organizations and business entities to government agencies, all facets of the society thrive on functional administrative skills and wide knowledge of human relationship. Upon the completion of the course, you would be a professional and stakeholder in the field of Marketing and respected to have acquired the rare skills of managing public resources excellently.

Full Time  |  Time-Table: Day  |  Duration: 4 Semester

The objectives of the National Diploma programme in Marketing is to produce diploma holders who should be able to:

• Use the basic principles that guide marketing practice;
• Utilize quantitative and qualitative research based evidence in marketing practices;
• Identify and exploit market opportunities in novatively and proactively;
• Use entrepreneurial skills as employees and entrepreneurs;
• Identify and analyse marketing problems and design marketing strategies to overcome them;
• Assists in the preparation of marketing plans;
• Write marketing reports;
• Assist in the efficient execution of marketing communication strategies;
• Apply product and brand management skills;
• Assist in the efficient execution of pricing policies and strategies;
• Appreciate relevant concepts and principles of economics and apply them in marketing situations;
• Apply principles of accounts to different types of transactions;
• Understand the basic principles of law and apply same to marketing relationships and transactions;
• Assist in the efficient execution of sales and distribution of goods and services;
• Helps int eh implementation of purchasing tasks;
• Communicate effectively;
• Apply information and communication technology effectively in marketing.

Full Time 

The objectives of the National Diploma programme in Marketing is to produce diploma holders who should be able to:

• Use the basic principles that guide marketing practice;
• Utilize quantitative and qualitative research based evidence in marketing practices;
• Identify and exploit market opportunities in novatively and proactively;
• Use entrepreneurial skills as employees and entrepreneurs;
• Identify and analyse marketing problems and design marketing strategies to overcome them;
• Assists in the preparation of marketing plans;
• Write marketing reports;
• Assist in the efficient execution of marketing communication strategies;
• Apply product and brand management skills;
• Assist in the efficient execution of pricing policies and strategies;
• Appreciate relevant concepts and principles of economics and apply them in marketing situations;
• Apply principles of accounts to different types of transactions;
• Understand the basic principles of law and apply same to marketing relationships and transactions;
• Assist in the efficient execution of sales and distribution of goods and services;
• Helps int eh implementation of purchasing tasks;
• Communicate effectively;
• Apply information and communication technology effectively in marketing.

Part Time  |  Time-Table: Day/weekend  |  Duration: 6 Semester

Full Time  |  Time-Table: Day  |  Duration: 4 Semester

The Higher National Diploma programme in Marketing has an array of courses designed to produce middle-level management personnel with relevant knowledge for the solving of marketing problems in business and non-business organization. Specially, diplomas produced from the programme should be able to perform the following functions:

• Conduct product planning for manufacturing and service organizations
• Organize sales and distribution of goods and services;
• Carry out effective sales and advertising;
• Market financial services in banks, insurance and stock-broking firms;
• Market communication and transport services in such firms as GSM companies;
• Undertake marketing research and other similar functions; and prepare sales report and other marketing functions.

Some of the Institution’s graduates are now products, sales, advertising and marketing managers in many blue-chip companies and government establishments. Some are seasoned politicians while many have set up their own business enterprises. Some have even done postgraduate studies up to Masters Degree level. A few with high academic ambition are on doctorate programmes in reputable universities in the country and abroad.

Part Time  |  Time-Table: Day/weekend  |  Duration: 6 Semester

The Higher National Diploma programme in Marketing has an array of courses designed to produce middle-level management personnel with relevant knowledge for the solving of marketing problems in business and non-business organization. Specially, diplomas produced from the programme should be able to perform the following functions:

• Conduct product planning for manufacturing and service organizations
• Organize sales and distribution of goods and services;
• Carry out effective sales and advertising;
• Market financial services in banks, insurance and stock-broking firms;
• Market communication and transport services in such firms as GSM companies;
• Undertake marketing research and other similar functions; and prepare sales report and other marketing functions.

Some of the Institution’s graduates are now products, sales, advertising and marketing managers in many blue-chip companies and government establishments. Some are seasoned politicians while many have set up their own business enterprises. Some have even done postgraduate studies up to Masters Degree level. A few with high academic ambition are on doctorate programmes in reputable universities in the country and abroad.

HIGHER NATIONAL DIPLOMA (HND) PROGRAMMES

Applicants seeking Higher National Diploma [HND] admission must possess the basic entry requirements for the National Diploma Programme.  In addition, the applicant must possess the ND in Marketing obtained at not less than the Lower Credit level from the Federal Polytechnic, Ilaro or from any other Polytechnic accredited for the programme, or its recognised equivalent plus a minimum of one [1] year post qualification relevant industrial work experience. The candidate should also request his or her institution to forward his or her official academic transcript under confidential cover to the Registrar, Federal Polytechnic, Ilaro.

NATIONAL DIPLOMA (ND) PROGRAMMES

WAEC,GCE[O/L],SSCE,NECO,NABTEB or equivalent with Credits in English Language(not Literature in English) and Mathematics and any three subjects from the following: Economics/Commerce, Business Methods / Business Studies,  Principles of Accounts / Book Keeping, Literature in English, Geography, Office Practice, Biology/Agricultural Science/Fishery, Chemistry, Physics, History/Government, Typewriting, Shorthand, Civic Education, Financial Accounting, French, Insurance, CRS/IRK, Marketing, Salesmanship, Store Keeping, Store Management, Computer Studies, Entrepreneurship Education, Social Studies, Geography