NATIONAL DIPLOMA

NATIONAL DIPLOMA [FULL-TIME]

MODE OF STUDY :

Full Time  |  Time-Table: Day  |  Duration: 4 Semester

COURSE OBJECTIVES [FULL-TIME]

The objectives of the National Diploma programme in Marketing is to produce diploma holders who should be able to:

Use the basic principles that guide marketing practice;

Utilize quantitative and qualitative research-based evidence in marketing practices;

Identify and exploit market opportunities in novatively and proactively;

Use entrepreneurial skills as employees and entrepreneurs;

Identify and analyse marketing problems and design marketing strategies to overcome them;

Assists in the preparation of marketing plans;

Write marketing reports;

Assist in the efficient execution of marketing communication strategies;

Apply product and brand management skills;

Assist in the efficient execution of pricing policies and strategies;

Appreciate relevant concepts and principles of economics and apply them in marketing situations;

Apply principles of accounts to different types of transactions;

Understand the basic principles of law and apply same to marketing relationships and transactions;

Assist in the efficient execution of sales and distribution of goods and services;

Helps int eh implementation of purchasing tasks;

Communicate effectively;

Apply information and communication technology effectively in marketing.

MODE OF STUDY [PART-TIME]

Part Time  |  Time-Table: Day/weekend  |  Duration: 6 Semester

COURSE OBJECTIVES [PART-TIME]

The objectives of the National Diploma programme in Marketing is to produce diploma holders who should be able to:

Use the basic principles that guide marketing practice;

Utilize quantitative and qualitative research based evidence in marketing practices;

Identify and exploit market opportunities in novatively and proactively;

Use entrepreneurial skills as employees and entrepreneurs;

Identify and analyse marketing problems and design marketing strategies to overcome them;

Assists in the preparation of marketing plans;

Write marketing reports;

Assist in the efficient execution of marketing communication strategies;

Apply product and brand management skills;

Assist in the efficient execution of pricing policies and strategies;

Appreciate relevant concepts and principles of economics and apply them in marketing situations;

Apply principles of accounts to different types of transactions;

Understand the basic principles of law and apply same to marketing relationships and transactions;

Assist in the efficient execution of sales and distribution of goods and services;

Helps int eh implementation of purchasing tasks;

Communicate effectively;

Apply information and communication technology effectively in marketing.

ENTRY REQUIREMENT

NATIONAL DIPLOMA (ND) PROGRAMMES

HIGHER NATIONAL DIPLOMA (HND) PROGRAMMES

Applicants seeking Higher National Diploma [HND] admission must possess the basic entry requirements for the National Diploma Programme.  In addition, the applicant must possess the ND in Marketing obtained at not less than the Lower Credit level from the Federal Polytechnic, Ilaro or from any other Polytechnic accredited for the programme, or its recognised equivalent plus a minimum of one [1] year post qualification relevant industrial work experience. The candidate should also request his or her institution to forward his or her official academic transcript under confidential cover to the Registrar, Federal Polytechnic, Ilaro.

NATIONAL DIPLOMA (ND) PROGRAMMES

WAEC,GCE[O/L],SSCE,NECO,NABTEB or equivalent with Credits in English Language(not Literature in English) and Mathematics and any three subjects from the following: Economics/Commerce, Business Methods / Business Studies,  Principles of Accounts / Book Keeping, Literature in English, Geography, Office Practice, Biology/Agricultural Science/Fishery, Chemistry, Physics, History/Government, Typewriting, Shorthand, Civic Education, Financial Accounting, French, Insurance, CRS/IRK, Marketing, Salesmanship, Store Keeping, Store Management, Computer Studies, Entrepreneurship Education, Social Studies, Geography

HIGHER NATIONAL DIPLOMA