Philosophy & Development

The objectives of the National Diploma programme in Marketing is to produce diploma holders who should be able to:

Use the basic principles that guide marketing practice;

Utilize quantitative and qualitative research-based evidence in marketing practices;

Identify and exploit market opportunities in novatively and proactively;

Use entrepreneurial skills as employees and entrepreneurs;

Identify and analyse marketing problems and design marketing strategies to overcome them;

Assists in the preparation of marketing plans;

Write marketing reports;

Assist in the efficient execution of marketing communication strategies;

Apply product and brand management skills;

Assist in the efficient execution of pricing policies and strategies;

Appreciate relevant concepts and principles of economics and apply them in marketing situations;

Apply principles of accounts to different types of transactions;

Understand the basic principles of law and apply same to marketing relationships and transactions;

Assist in the efficient execution of sales and distribution of goods and services;

Helps int eh implementation of purchasing tasks;

Communicate effectively;

Apply information and communication technology effectively in marketing.