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The HOD of Marketing

The HOD of Marketing
Department Overview

Welcome note from the

HOD of Marketing

Aliu, Azeez Adekunle

Nd(Banking & Finance), B.sc., M.sc. (Marketing), HOD

WELCOME TO FEDERAL POLYTECHNIC ILARO

The department offers the National Diploma [ND] and Higher National Diploma [HND] in Marketing in a two-year program each. The course provides in-depth analysis and information about the business of governance and management. It deals comprehensively with all elements involved in the public sector, explaining their interactions and how they influence national or organizational decision-making. The course discusses various dynamics of management, including funding, politics, projects management, human resources management policy analysis, public finance, comparative administration, community development and governance. The study of Marketing span to study in schools, organizations and busines...
Aliu

The department offers the National Diploma [ND] and Higher National Diploma [HND] in Marketing in a two-year program each. The course provides in-depth analysis and information about the business of governance and management. It deals comprehensively with all elements involved in the public sector, explaining their interactions and how they influence national or organizational decision-making. The course discusses various dynamics of management, including funding, politics, projects management, human resources management policy analysis, public finance, comparative administration, community development and governance. The study of Marketing span to study in schools, organizations and busines...

Aliu

About ALIU, AZEEZ ADEKUNLE

Lecturer I|ND(Banking & Finance), B.Sc., M.Sc. (Marketing)

School

SCHOOL OF MANAGEMENT STUDIES

Department

Marketing

Programme

National Diploma & Higher National Diploma

Research Interest

ENTREPRENEURSHIP AND MARKETING STRATEGIES

Awards & Honours

Award of Excellence, Ipokia Youth Development Council (IPYDC) February, 2018.
Award of Excellence, National Association of Ogun State Students, Lagos State University Chapter, July 2012.
Commendation from the National Association of Marketing Students, Lagos State. University, Ojo Chapter, as Outstanding Student Administrator, February, 2007.
 

Teaching Areas

Marketing Environment, Research Methodology, Marketing Management, Distribution and Sales Management, E-Marketing, Sales Management, Research Methodology,Product Management & Development, Marketing Planning and Control I , Distribution and Logistics Management, Hospitality Marketing Management, Marketing Planning and Control II
 

Selected Publications

Yusuff, M. A. & Aliu, A. A. (2019). Analysis of the Pull Factors for Domestic Tourism in Nigeria, European Journal of Accounting, Finance & Business, 9 (19), 20 – 32, http://accounting-management.ro/index.php?pag=showcontent&issue=19&year=2019 

Aliu, A. A.  & Agbetokun, F. O. (2018). Internet Marketing Practices and Customer Loyalty: Empirical Evidence From Ogun State, Nigeria, European Journal of Accounting, Finance & Business, 8 (18), 22 – 39,  www.accounting-management.ro

Aliu, A. A.  & Agbetokun, F. O. (2018). Internet Advertising and Consumer Purchase Decisions of Students in Ogun Metropolis, Nigeria, LASU Journal of Management Sciences, 4 (1), 32 – 50.

Aliu, A. A., & Agbetokun, F. O, (2016). Exploring Marketing Strategies as Veritable Tools in SME’S Development for Economics Growth: Empirical Exposure from Lagos, Nigeria. FPI - Journal of Humanity and Management, 1 (14), 1 – 18.

Aliu, A. A., Aladelusi, K. B., Bako, Z. F. & Abiala, A. F. (2015). Relational Analysis of Service Quality, Customer Satisfaction and Customer Loyalty in Nigerian Banking Sector. International Journal of Management and Technology, 1 (1), 114 – 133.

Abiaziem, F. U., Aliu, A. A., & Abiala, A. F. (2015). Direct Marketing Strategies and Customers’ Loyalty in Nigerian Banking Sector. International Journal of Management and Technology, 1 (1), 324 – 337.

Ogundele, O. J. K., Hassan, A. R., Idris, A. A., & Aliu, A. A., (2013). Ethical Problems affecting SMEs in Nigeria, and their impact on E-Business Development. International Journal of Economics and Management Sciences, 2 (10), 01-15. www.managementjournals.org.

Ogundele, O. J. K., Akingbade, W. A., Saka, R. O., Elegunde, A. F., & Aliu, A. A. (2013). Marketing Practice of Small and Medium Enterprises (SMEs): Perspective from a Developing Country. Mediterranean Journal of Social Sciences, 4 (3), 243-259
Oyedijo, A., Idris, A. A., & Aliu, A. A. (2012). Impact of Marketing Practices on the Performance of Small Business Enterprises: Empirical evidence from Nigeria. European Journal of Economics, Finance and Administrative Sciences, (46), 131–146. www.eurojournals.com/EJEFAS.htm.
CONFERENCES ATTENDED: (list in APA style)

Aliu, A. A. & Agbetokun, F. O (2018). Internal Marketing Practices and Job Satisfaction in the Nigerian Service Industry: Empirical Evidence from Ogun State, Nigeria. 1st International Conference of Federal Polytechnic, Ilaro, 5th – 8th November, 2018. The Federal Polytechnic, Ilaro.

Aliu, A. A. (2018). Effect of Internal Marketing on Customer Orientation in Nigeria Service Industry. 2018 National Conference of Academic Staff Union of Polytechnics (ASUP) Zone C., 27th – 30th August. The Federal Polytechnic, Ado Ekiti.

Aliu, A. A. & Abiala, A. F. (2017). Country of Origin effect and Consumer Patronage in a Recession: An Evaluation of Adire Consumption among Female Undergraduates in Ogun State. 11th National Conference of School of Management Studies, 28th – 30th November, 2017. The Federal Polytechnic, Ilaro.

Abiaziem, F. U., Aliu, A. A., & Abiala, A. F. (2015). Direct Marketing Strategies and Customers’ Loyalty in Nigerian Banking Sector. 1st International Management Science Research Conference. 30th September – 2nd October. Yiri Lodge Conference Hall, University of Ghana, Legon, Accra, Ghana.

Aliu, A. A., Agbetokun, F. O, Ajibade, J. A., Abiala, A. F. & Abiaziem, F. U., (2015). Exploring Marketing Strategies as Veritable Tools in SME’s Development for Economic Growth in Alaba Market Lagos, Nigeria. 3rd National Conference of School of Applied Science. 15th - 18th June. The Federal Polytechnic, Ilaro.

Aliu, A. A., Aladelusi, K. B., Bako, Z. F. & Abiala, A. F. (2015). Relational Analysis of Service Quality, Customer Satisfaction and Customer Loyalty in Nigerian Banking Sector. 1st International Management Science Research Conference. 30th September – 2nd October. Yiri Lodge Conference Hall, University of Ghana, Legon, Accra, Ghana.

Aliu, A. A., Abiaziem, F. U., & Abiala, A. F., (2015). Relational Analysis of Marketing Environmental Factors and SME’s Performance in Nigeria. 2015 National Conference of Academic Staff Union of Polytechnics (ASUP) Zone C. 11th – 14th May. The Federal Polytechnic, Ilaro.
 

Conferences Attended

Aliu, A. A. & Agbetokun, F. O (2018). Internal Marketing Practices and Job Satisfaction in the Nigerian Service Industry: Empirical Evidence from Ogun State, Nigeria. 1st International Conference of Federal Polytechnic, Ilaro, 5th – 8th November, 2018. The Federal Polytechnic, Ilaro.


Aliu, A. A. (2018). Effect of Internal Marketing on Customer Orientation in Nigeria Service Industry. 2018 National Conference of Academic Staff Union of Polytechnics (ASUP) Zone C., 27th – 30th August. The Federal Polytechnic, Ado Ekiti.


Aliu, A. A. & Abiala, A. F. (2017). Country of Origin effect and Consumer Patronage in a Recession: An Evaluation of Adire Consumption among Female Undergraduates in Ogun State. 11th National Conference of School of Management Studies, 28th – 30th November, 2017. The Federal Polytechnic, Ilaro.


Abiaziem, F. U., Aliu, A. A., & Abiala, A. F. (2015). Direct Marketing Strategies and Customers’ Loyalty in Nigerian Banking Sector. 1st International Management Science Research Conference. 30th September – 2nd October. Yiri Lodge Conference Hall, University of Ghana, Legon, Accra, Ghana.


Aliu, A. A., Agbetokun, F. O, Ajibade, J. A., Abiala, A. F. & Abiaziem, F. U., (2015). Exploring Marketing Strategies as Veritable Tools in SME’s Development for Economic Growth in Alaba Market Lagos, Nigeria. 3rd National Conference of School of Applied Science. 15th - 18th June. The Federal Polytechnic, Ilaro.


Aliu, A. A., Aladelusi, K. B., Bako, Z. F. & Abiala, A. F. (2015). Relational Analysis of Service Quality, Customer Satisfaction and Customer Loyalty in Nigerian Banking Sector. 1st International Management Science Research Conference. 30th September – 2nd October. Yiri Lodge Conference Hall, University of Ghana, Legon, Accra, Ghana.


Aliu, A. A., Abiaziem, F. U., & Abiala, A. F., (2015). Relational Analysis of Marketing Environmental Factors and SME’s Performance in Nigeria. 2015 National Conference of Academic Staff Union of Polytechnics (ASUP) Zone C. 11th – 14th May. The Federal Polytechnic, Ilaro.

Summary of Profile

Adekunle Azeez ALIU is a Lecturer in the Department of Marketing, the Federal Polytechnic, Ilaro. Prior to joining FPI in 2014, Mr. Aliu was a Lecturer in the Department of Marketing at Lagos State University (LASU), Ojo from 2009 and the Examination Officer from 2011 to 2014. He holds a B.Sc. (Hons) degree in Marketing from Lagos State University, main campus Ojo with a second class Upper division and M.Sc. degree in Marketing from University of Lagos, Akoka. He holds National Diploma in Banking and Finance from the Federal Polytechnic, Ilaro, he is a member of National Institute of Marketing (NIMN) and also a member of Institute of Business Strategy (IBS). Mr. Aliu is a Cisco certified and he is an instructor in Cisco academy.  He has taught several courses in marketing such as Marketing Environment, Marketing Management, Retail Management, Distribution and Logistics Management, Sales Management, E-marketing, Product management & Development, Marketing Planning & Control, Hospitality Marketing Management, and Research Methodology at University and Polytechnic levels in the last ten years. He has published a number of scholarly articles and co-author of a book in the areas of Marketing and entrepreneurship. He hails from Ipokia Local Government, Ogun State, Nigeria.

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